Their press: "Citation Mapping • Be the first to see the beta version of this powerful new Web of Science® visualization tool. Visualize citation relationships and understand the meaning of a cited reference search. Map citations by author, institution, country, subject, and more! "
Use any ordinary ISI search. Arrive at an article you want to map; then choose 
Choose (forward, backward, or both).
Choose 1 or 2 generations.
Create. (The button is a buried at the bottom right.)
Map options include more than author-to-author displays.
Try this example:
1. appearance - order nodes by - subject category
2. appearance - colour code by - subject category
3. result: a colour coded representation of subject relevant citing and cited articles!
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